
If you’re not already, you should be using semantic markup and adding the role=”presentation” attribute to your HTML tables, both of which will help features like Read Aloud understand and read the content of your emails. It relies on Microsoft’s built-in text-to-speech (TTS) engine and can be enabled via a button in Outlook’s application ribbon.Īgain, this feature has been available for Office 365 users, but could see wider use with Outlook 2019 adoption. Read Aloud is a feature that does exactly that: It reads text from an email out loud to the user. It’s just a useful way for users to maintain their focus on specific emails. Just like with Gmail’s Promo Tab, getting left out of Focused Inbox isn’t the same thing as being marked as spam. Focused Inbox highly favors personal messages or messages from senders subscribers have previously interacted with.Īlthough Focused Inbox can initially be scary, email marketers shouldn’t worry too much. A More Organized Inbox Experience with Focused Inboxįocused Inbox-which has been available for Office 365 users-provides automatic sorting of messages, filtering out less important ones into their own folder in the inbox. The most notable features for email marketers are the Focused Inbox and Read Aloud, both of which have been available in other versions of Outlook, but are new to Outlook 2019 desktop.

And while the length of subject lines, preview text, and the email preview pane itself are variable depending on the width of the device screen, you can plan for around 20-30 characters for your initial inbox message. Preview text is supported, which allows email marketers to provide additional context for subscribers and get the all-important email open. When it comes to the inbox, the message view of Outlook 2019 is comparable to previous versions.Įmojis are displayed in subject lines, but use Microsoft’s proprietary icons, which are blue, outlined illustrations as opposed to the rich, full-color emojis most of us are familiar with. Here’s what we found while looking at the latest version of Microsoft Outlook.

Rebecca Lawler, Outlook Consumer Program Manger This month, we’re happy to bring improvements to Outlook 2019 that benefit both end users and the email marketing community, like better fallbacks when using web fonts and SVG support. We’ll let Rebecca Lawler, Program Manager on the Outlook Consumer team at Microsoft, sum things up: The major rendering changes are actually great for email marketers. The good news for email marketers is that Outlook 2019 doesn’t come with any major surprises. Preview your email and catch costly errors before you send with Email Previews for Outlook 2019, now available in Litmus.
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Enterprise Plan Boost collaboration and drive resultsĭoes your email look great in Outlook 2019?.
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